Speedster
Facebook + Instagram ads + follow-up automation for home service owners
HVAC contractor marketing

An HVAC marketing company built by an operator, not a marketer.

We run your Facebook + Instagram ads, cut creative from your real jobsite footage, and install the follow-up system so every HVAC lead gets answered fast — and keeps getting followed up until they book or say no.

HVAC technician on a residential service call
HVAC
Why most HVAC marketing fails

What's actually broken when an HVAC marketing agency runs your ads.

HVAC has its own buying signals — same-day emergency calls, seasonal swings, repair-vs-replace decision points. Most agencies treat it like every other trade. That's why your cost per booked job stays high.

WRONG SEASON

Generic ad copy that ignores the calendar

Heat-wave demand and shoulder-season demand are not the same offer. Most agencies run the same creative year-round.

DEAD AIR

Emergency leads that wait 4 hours for a reply

An HVAC lead at 2pm in July goes to whoever answers first. If your follow-up is a Monday-morning callback, you've already lost.

REPAIR TRAP

Lead funnels that only book repairs, not replacements

The real margin is in replacements. Speedster's funnel surfaces replace-candidates at intake — not after the tech is on-site.

Why Speedster for HVAC

An HVAC contractor marketing system run by an operator.

Speedster's founder has owned a home service business for 15 years. The same systems we run on his own paver sealing company are the systems we install for HVAC contractors — battle-tested before they ever land on your account.

01

Creative cut from your real techs and trucks

You hand us the footage you've already taken (or, if video isn't available, your existing photos). We edit it to look premium. No stock attics, no AI-generated rooftop heat pumps. The customer sees your team, your service area, your work.

02

Instant reply + 14-day follow-up

Every lead gets a text + email within seconds. If they don't reply, the system keeps gentle follow-up running until they book, opt out, or hit the 14-day mark. No lead drops.

03

Replacement-friendly intake questions

Our prequal asks unit age, brand, and last service — so the lead arrives in your pipeline pre-tagged repair vs. replace. Your CSR knows what to upsell before the truck rolls.

04

Cancel anytime, no contracts

We earn the relationship every month. No 12-month minimums, no kill fees. If we're not booking jobs for you, you should be free to leave.

Done-for-you backend

We build and maintain the conversion engine behind your ads.

This isn't “software access.” It's infrastructure — installed, managed, and kept clean so your leads convert without you babysitting it.

01Automation

Instant reply + no-response follow-up

  • Every new lead gets a fast text + email
  • Automation stops the moment they reply
  • No duplicates or awkward messages
  • Follow-up continues until booked (or they say no)
02Pipeline

Clear stages + status tracking

  • Leads move: New → Contacted → Booked → Completed
  • Behavior changes automatically by stage
  • You always know who needs attention today
03Reviews

Review requests without being spammy

  • Requests sent after completed jobs
  • Polite reminders if they don't respond
  • Stops forever after they leave a review
  • No repeat asking next year
04Optional

Referral requests to happy customers

  • Only sent to completed, satisfied customers
  • Never sent to cold leads or unfinished jobs
  • Runs automatically (no manual tracking)
See the backend in actionWatch a 4-min walkthrough of the dashboard, automation, and ad creative.
What we do (in order)

One goal: more booked jobs, less chasing.

Three pieces, in this exact order. Skip a step and the whole thing leaks. Most agencies sell one of these. We install all three.

01Creative

Real ads that look premium

We use your real jobsite footage and make it look clean — so it converts. No ugly stock templates.

02Leads

Facebook + Instagram ads

We target your service area and generate steady lead flow for your trade. Built for local home services (not ecom).

03System

Instant reply + follow-up

We install the backend so every lead gets a fast response and consistent follow-up until they book (or say no). No lead slips through cracks.

Founder photo coming
Built by an operator, not a marketer

I've owned a home service business for 15 years. I built Speedster on what actually works.

Most marketing agencies serving the trades have never run a truck, never sent an invoice, never lost a Saturday because the phone wouldn't stop ringing. I have. Speedster runs the same systems I use to scale my own paver sealing company today — not what sounds good in a deck. If I wouldn't run it on my own business, I'd never put it on yours. That's the deal.
ChanceFounder, 15-year home service operator
Read the full story
HVAC questions

Common hvac marketing questions, answered.

The questions hvac owners ask before booking — handled here, in plain language.

See all FAQs
How often should HVAC service be scheduled?
Most HVAC manufacturers and trade associations recommend two professional service visits per year: one for the cooling system in spring (before peak heat) and one for the heating system in fall (before peak cold). For commercial systems or homes with humidity issues, quarterly service is common. From a marketing standpoint, that twice-a-year cadence is exactly why HVAC contractors should run a maintenance-membership funnel — it converts a one-off lead into recurring revenue and gives you a reason to follow up automatically.
How often is HVAC maintenance actually needed for residential systems?
For residential systems in regular use, twice a year is the standard — once for cooling, once for heating. Filter changes happen more frequently (every 1–3 months depending on filter type and household conditions). Speedster's follow-up automation handles this on the marketing side: when a homeowner books a service call, the system schedules an automated 6-month maintenance reminder, which is one of the highest-converting re-engagement messages we run for HVAC clients.
How much does HVAC marketing actually cost with Speedster?
Three plans. Foundation ($497/mo) gets you the website + GHL backend + follow-up automation, no ads. Growth ($997/mo, where most HVAC contractors start) adds SEO. Scale ($2,497/mo + ad spend) adds Facebook and Instagram ad management with custom creative cut from the footage and photos you provide. Ad spend goes directly to Meta — we don't mark it up. Most HVAC contractors run $2k–$5k/mo in ad spend depending on service area and capacity.
Do you work with one HVAC company per service area?
Not formally exclusive — but practically yes for the Scale tier. We typically only onboard one HVAC contractor per metro at a time because we're learning your specific buying signals, customer behavior, and ad creative angles. Foundation and Growth tiers are non-exclusive (the system is the same; the work is mostly on your own site and pipeline). If you're worried about a competitor in your area working with us, ask on the intro call — we'll tell you straight.
How fast can an HVAC contractor be running ads with you?
Foundation and Growth tiers go live in 7–10 days. Scale tier (with ads + custom creative) takes 14–21 days because we edit the footage you supply into ad-ready creative — or, if you don't have good video, we build ads from your existing photos. We don't fly out to film. The longest unblock is delivery: 20–30 minutes of phone-shot jobsite video in week one ships fast. First booked job typically lands in week two.
Why should an HVAC contractor pick Speedster over a bigger HVAC marketing agency?
Two reasons. First, our founder personally owns and runs a home service business — he's quoted jobs, lost Saturdays to phone calls, and dealt with the 2pm emergency-call chaos that HVAC owners know. Most agencies serving HVAC have never run a truck. Second, we're done-for-you, not software access. The bigger agencies sell you a CRM seat and call it 'marketing.' We install the system, manage the ads, cut the creative, and tune the follow-up so you're not the one logging into ten dashboards every Monday.
Plans

Three plans. No surprise quotes.

Pick the tier that matches where your business is. Upgrade anytime — no contracts, no setup fees.

Foundation

Get the house in order.

$497

/mo · No setup fee — we build your site free

Get started
  • Custom 5–7 page website + on-site chatbot
  • Dedicated business phone number
  • Unified inbox: text, DMs, email, calls
  • Pipeline tracking — New → Contacted → Booked
  • Online booking calendar
  • Missed-call text-back
  • Instant lead reply + multi-touch follow-up
  • Automated review request flow
  • Mobile app for the owner (Lead Connector)
Most Popular

Growth

Show up where customers search.

$997

/mo · Most teams start here

Get started
  • Everything in Foundation
  • 2–3 service-area pages per month (SEO-optimized)
  • 2 blog posts per month with FAQ schema
  • On-page SEO + structured-data audit
  • Google Business Profile optimization
  • Conversion dashboard + monthly report
  • Quarterly strategy call with Chance

Scale

Add the lead engine.

$2,497

/mo + ad spend · Chance on creative

See it in action
  • Everything in Growth
  • Facebook + Instagram ad management
  • Custom video creative cut from the footage and photos you provide
  • Monthly creative refresh
  • Ad spend optimization
  • Direct text/Slack access to Chance
  • Lead-volume targets + monthly review

Cancel anytime. No long-term contracts. Ad spend (Tier 3) goes directly to Facebook + Instagram and is separate from our service fee.

Want more booked HVAC jobs without living on your phone?

Watch the 4-minute walkthrough. Fill out a short form. Get a custom HVAC marketing plan before you ever book a call.