Cheap leads that never close
$8 leads sound great on the agency report. They look ugly on your sales team's calendar when most of them never sign. Lead quality beats lead quantity in roofing every time.
Roof contractor marketing
A roofing marketing agency that books closed deals, not warm bodies.
We run your Facebook + Instagram ads, cut creative from real installs and storm response, and install the follow-up system so every roofing lead — storm or planned replacement — gets answered in under a minute and keeps getting chased until they reply.
RoofingWhy most roofing marketing fails
What's broken when a roofing marketing company runs your campaigns.
Roofing is a high-ticket, slow-close trade — but most agencies treat it like one-call lead generation. They flood your pipeline with tire-kickers, and your sales team burns out chasing dead leads while the real deals go cold.
Storm leads that sit while you're on a roof
After a hailstorm every homeowner calls three roofers the same afternoon. Whoever answers first gets the inspection. If your reply waits until you're off the roof, you're second.
Leads that go silent after the first call
Roofing rarely closes on one touch. Most agencies hand off the lead and disappear. We keep text, email, and voicemail follow-up running on the quiet ones until they answer.
Why Speedster for roofing
Roofing digital marketing run by an operator.
Speedster's founder has owned a home service business for 15 years. The same systems we run on our own paver sealing company are the systems we install for roofing contractors — battle-tested, not theory.
Quiet leads chased until they answer
Most agencies stop at 'we delivered the lead.' We keep text, email, and voicemail follow-up running on leads who go quiet — until they reply or you mark them lost. The moment they reply, your team takes over.
Tire-kickers filtered before they hit your calendar
Pre-qualification runs before and after the click, so the leads landing in your app are homeowners with a real roof problem and a reason to move — not someone collecting their third free estimate.
Creative built from your real installs
You supply the footage from jobs you're already doing (or your existing photos if video isn't available). We edit it premium — drone clips, install shots, crew on site. Generic stock-roof creative looks like every other roofing ad in the feed.
Two clean ways to start
You start with a 30-day money-back guarantee: not happy with our work in the first 30 days and we refund our agency fee (ad spend goes straight to Meta, so that isn't ours to refund). Happy, and we move into a 12-month partnership. The terms are clear before you sign.
After someone reaches out
Good opportunities don't get missed.
You should not have to stop a job, dig through messages, and remember who needs a follow-up. We help answer customers fast, keep the conversation going, and make the next step clear.
Quick reply
Fast first reply before the job goes elsewhere
- Every new lead gets a fast text and email
- Follow-up stops the moment they reply
- No duplicates or awkward messages
- A 7–10 touch sequence, then it stops — no hammering
Lead list
A simple pipeline for calls, quotes, and bookings
- Leads move: New → Contacted → Booked → Completed
- Follow-up changes based on where the job stands
- You always know who needs attention today
See how follow-up worksA 20-minute fit check. No pitch deck, no pressure — we'll tell you straight.
How the Lead Engine works
One goal: more booked jobs, less chasing.
One system with three jobs: ads that bring in the leads, follow-up that books them, and one app where you watch it happen.
Ads
Bring in the right leads
Facebook + Instagram campaigns with creative built from your real jobs, made to stand out in your service area.
Follow-up
Answer fast and keep checking in
Calls, forms, and messages get a quick reply. If the customer goes quiet, a 7–10 touch follow-up runs until they respond.
Visibility
See it all in one app
Every lead, conversation, and booked job in one pipeline on your phone. You always know what is working.
Founder proof
“I didn't learn this from a course. I built my company with it.”
I've owned a home service company for 15 years. The engaging creative, the Facebook and Instagram ads, the follow-up system — these are the exact tools I used to grow my own paver sealing company to the point where I work on the business instead of in it. Speedster isn't a theory we sell. It's the system I run. If I wouldn't put it on my own company, it will never touch yours.
— Chance
Founder · 15-year home service operator
Roofing questions
Common roofing marketing questions, answered.
The questions roofing owners ask before booking, handled here in plain language.
How often should a roof be maintained or inspected?
Most roofing manufacturers and trade associations recommend a professional inspection once per year, plus an additional inspection after any major storm. Asphalt shingle roofs typically last 20–30 years; metal roofs 40–70. From a marketing standpoint, that annual cadence is why roofing contractors should run an inspection-membership program: it converts a one-off sale into recurring touchpoints and gives the homeowner a reason to call you back instead of a competitor.
How much can a roofing company actually make from marketing?
That depends entirely on your average ticket, your close rate, and your cost per lead — and anyone who quotes you a return before seeing those numbers is guessing. What we can tell you is where the leverage sits, and it is almost never lead volume. It is how fast leads get answered and how long you keep chasing the quiet ones. Bring your numbers to the call and we'll do the math with you, using yours.
How much does Speedster's roofing marketing cost?
One flat monthly rate that covers custom creative from your drone, install, and crew footage, Facebook + Instagram campaign management, instant lead replies, a 7–10 touch follow-up until they respond, and the app where you see every lead. We quote the exact number on a 20-minute fit check call. Ad spend goes directly to Meta, no markup.
How fast does Speedster reply to a roofing lead?
Every lead gets a text, email, and voicemail drop within 60 seconds of coming in, day or night. If they don't reply, follow-up keeps running for days until they answer or you mark them lost. The moment they reply the automation stops and your team takes the conversation over in the app.
How fast can a roofing contractor be running ads with Speedster?
Ads are typically live within about 14 days of kickoff. We edit your existing drone, install, and crew footage, or build ads from your existing photos if video isn't available. We don't fly out to film. If you're trying to ramp before storm season, talk to us 60 days out: that's the right lead time.
Why pick Speedster over a roofing-only marketing agency?
Two reasons. First, our founder personally owns and runs a home service business — he's been on the wrong end of every bad lead handoff. Most roofing-only agencies sell volume because volume looks good on a report. We optimize for leads your team can actually close, because that's what pays your crew. Second, we're done-for-you infrastructure, not software access. We install the system, run the ads, cut the creative, manage the follow-up, and keep the pricing clear.
The offer
One system. Installed in days, not months.
The Lead Engine is everything Speedster does: ads that bring in the leads, and a done-for-you follow-up system that answers in seconds, revives the quiet ones, and hands the conversation to your team. One flat monthly rate, quoted straight on a 20-minute call.
The Lead Engine
Facebook + Instagram ads plus done-for-you follow-up, run for you.
More booked jobs from ads, every lead answered in seconds, and all of it visible in one app on your phone.
Go-liveAds live in about 14 days from kickoff. First leads usually within a week or two. You're answering leads from the app shortly after.
Our guaranteeEvery lead answered in under 60 seconds — or you don't pay until it's fixed. Ads live within 14 days of receiving your footage, or billing pauses until they are.
SupportDirect access to Chance, a weekly results screenshot, and a monthly review of what's actually booking jobs.
Ad spendYour ad budget is separate and goes straight to Meta. No markup, no percentage. Your ad account and your lead list stay yours.
Partnership terms30-day money-back guarantee on our fee, then a 12-month partnership. One client per trade, per market — and you own your ad account, creative, and lead data.
Everything included
- Ads: Facebook + Instagram campaigns built, launched, and managed for you
- Creative: your real jobs and footage edited into premium ads
- Instant reply: every lead gets a text back in seconds, plus missed-call text-back
- Follow-up: polite multi-touch follow-up until they respond
- Pipeline: every call, text, form, and DM in one organized list
- The app: see and answer every lead from your phone
One flat monthly rate covers all of it, backed by a 30-day money-back guarantee on our fee. Happy after 30 days, and we move into a 12-month partnership. If ads are not the right move for your business yet, we will tell you on the call.
Want more closed roofing deals and fewer ghosted quotes?
See the system in action, then book a 20-minute call. We'll tell you straight whether the Lead Engine fits your roofing business.