Cheap leads that never close
$8 leads sound great on the agency report. They look ugly on your sales team's calendar when 80% never sign. Lead quality beats lead quantity in roofing every time.
Roof contractor marketing
A roofing marketing agency that books closed deals, not warm bodies.
We run your Facebook + Instagram ads, cut creative from real installs and storm response, and install the follow-up system so every roofing lead — storm or planned replacement — stays in your pipeline until the deal closes.
RoofingWhy most roofing marketing fails
What's broken when a roofing marketing company runs your campaigns.
Roofing is a high-ticket, slow-close trade — but most agencies treat it like one-call lead generation. They flood your pipeline with tire-kickers, and your sales team burns out chasing dead leads while the real deals go cold.
Storm response that takes 4 days to spin up
When a hailstorm hits, the win goes to whoever has ads live within 24 hours. Most agencies need a kickoff call, a creative review, and a 'plan'. Speedster's storm-mode is preconfigured — flip the switch.
Quoted prospects that go silent
Roofing deals don't close in one touch. Most agencies hand off the lead and disappear. We install the multi-week nurture sequence that keeps quoted prospects engaged until they sign or say no.
Why Speedster for roofing
Roofing digital marketing run by an operator.
Speedster's founder has owned a home service business for 15 years. The same systems we run on our own paver sealing company are the systems we install for roofing contractors — battle-tested, not theory.
Quote-to-close nurture, not just lead gen
Most agencies stop at 'we delivered the lead.' We install the multi-touch follow-up that keeps quoted homeowners warm through the 2–8 week decision cycle until they sign or say no.
Storm-mode preconfigured
Storm-response ad creative, geo-targeting templates, and follow-up sequences are pre-built. When a hailstorm hits your service area, you're live in 24 hours — not 4 days.
Creative built from your real installs
You supply the footage from jobs you're already doing (or your existing photos if video isn't available). We edit it premium — drone clips, install shots, crew on site. Generic stock-roof creative converts at half the rate.
Two clean ways to start
You start with a 30-day money-back guarantee: not happy with our work in the first 30 days and we refund our agency fee (ad spend goes straight to Meta, so that isn't ours to refund). Happy, and we move into a 12-month partnership. The terms are clear before you sign.
After someone reaches out
Good opportunities don't get missed.
You should not have to stop a job, dig through messages, and remember who needs a follow-up. We help answer customers fast, keep the conversation going, and make the next step clear.
Quick reply
Fast first reply before the job goes elsewhere
- Every new lead gets a fast text and email
- Follow-up stops the moment they reply
- No duplicates or awkward messages
- A 7–10 touch sequence, then it stops — no hammering
Lead list
A simple pipeline for calls, quotes, bookings, and reviews
- Leads move: New → Contacted → Booked → Completed
- Follow-up changes based on where the job stands
- You always know who needs attention today
Reviews
Ask for reviews without being annoying
- Requests sent after completed jobs
- Polite reminders if they don't respond
- Stops forever after they leave a review
- No repeat asking next year
Optional
Ask happy customers for referrals
- Only sent to completed, satisfied customers
- Never sent to cold leads or unfinished jobs
- Runs automatically (no manual tracking)
See how follow-up worksA 20-minute fit check. No pitch deck, no pressure — we'll tell you straight.
How the Lead Engine works
One goal: more booked jobs, less chasing.
One system with three jobs: ads that bring in the leads, follow-up that books them, and one app where you watch it happen.
Ads
Bring in the right leads
Facebook + Instagram campaigns with creative built from your real jobs, made to stand out in your service area.
Follow-up
Answer fast and keep checking in
Calls, forms, and messages get a quick reply. If the customer goes quiet, a 7–10 touch follow-up runs until they respond.
Visibility
See it all in one app
Every lead, conversation, and booked job in one pipeline on your phone. You always know what is working.
Founder proof
“I didn't learn this from a course. I built my company with it.”
I've owned a home service company for 15 years. The engaging creative, the Facebook and Instagram ads, the follow-up system — these are the exact tools I used to grow my own paver sealing company to the point where I work on the business instead of in it. Speedster isn't a theory we sell. It's the system I run. If I wouldn't put it on my own company, it will never touch yours.
— Chance
Founder · 15-year home service operator
Roofing questions
Common roofing marketing questions, answered.
The questions roofing owners ask before booking, handled here in plain language.
How often should a roof be maintained or inspected?
Most roofing manufacturers and trade associations recommend a professional inspection once per year, plus an additional inspection after any major storm. Asphalt shingle roofs typically last 20–30 years; metal roofs 40–70. From a marketing standpoint, that annual cadence is why roofing contractors should run an inspection-membership program: it converts a one-off sale into recurring touchpoints and gives the homeowner a reason to call you back instead of a competitor.
How much can a roofing company actually make from marketing?
It depends on average ticket and close rate, but the math works out roughly like this: at a $14,000 average residential replacement and a 25% close rate on qualified leads, every booked appointment is worth ~$3,500 in revenue. If your cost per booked appointment is under $500, you're at 7x ROAS before referrals — and roofing referrals from a clean install compound for years. The lever isn't lead volume; it's lead quality and follow-up discipline. That's where Speedster spends our energy.
How much does Speedster's roofing marketing cost?
One flat monthly rate that covers custom creative from your drone, install, and crew footage, Facebook + Instagram campaign management, instant lead replies, quote-to-close follow-up until they sign or say no, review requests, and the app where you see every lead. We quote the exact number on a 20-minute fit check call. Ad spend goes directly to Meta, no markup.
Can Speedster handle storm response?
Yes — storm-mode is one of the reasons roofing contractors hire us. We pre-build storm-response ad creative, geo-targeting templates, and follow-up sequences in advance. When a hailstorm hits your service area, we flip the switch and you're live within 24 hours. Most roofing marketing agencies need 4+ days from kickoff to live ads, which is why they miss the storm window every time.
How fast can a roofing contractor be running ads with Speedster?
Ads are typically live within about 14 days of kickoff. We edit your existing drone, install, and crew footage, or build ads from your existing photos if video isn't available. We don't fly out to film. If you're trying to ramp before storm season, talk to us 60 days out: that's the right lead time.
Why pick Speedster over a roofing-only marketing agency?
Two reasons. First, our founder personally owns and runs a home service business — he's been on the wrong end of every bad lead handoff. Most roofing-only agencies sell volume because volume looks good on a report. We sell booked deals because that's what actually pays your crew. Second, we're done-for-you infrastructure, not software access. We install the system, run the ads, cut the creative, manage the follow-up, and keep the pricing clear.
The offer
One system. Installed in days, not months.
The Lead Engine is everything Speedster does: ads that bring in the leads, and a done-for-you follow-up system that answers in seconds, revives the quiet ones, and hands the conversation to your team. One flat monthly rate, quoted straight on a 20-minute call.
The Lead Engine
Facebook + Instagram ads plus done-for-you follow-up, run for you.
More booked jobs from ads, every lead answered in seconds, and all of it visible in one app on your phone.
Go-liveAds live in about 14 days from kickoff. First leads usually within a week or two. You're answering leads from the app shortly after.
Our guaranteeEvery lead answered in under 60 seconds — or you don't pay until it's fixed. Ads live within 14 days of receiving your footage, or billing pauses until they are.
SupportDirect access to Chance, a weekly results screenshot, and a monthly review of what's actually booking jobs.
Ad spendYour ad budget is separate and goes straight to Meta. No markup, no percentage. Your ad account and your lead list stay yours.
Partnership terms30-day money-back guarantee on our fee, then a 12-month partnership. One client per trade, per market — and you own your ad account, creative, and lead data.
Everything included
- Ads: Facebook + Instagram campaigns built, launched, and managed for you
- Creative: your real jobs and footage edited into premium ads
- Instant reply: every lead gets a text back in seconds, plus missed-call text-back
- Follow-up: polite multi-touch follow-up until they respond
- Pipeline: every call, text, form, and DM in one organized list
- Reviews: automated review requests after completed jobs
- The app: see and answer every lead from your phone
One flat monthly rate covers all of it, backed by a 30-day money-back guarantee on our fee. Happy after 30 days, and we move into a 12-month partnership. If ads are not the right move for your business yet, we will tell you on the call.
Want more closed roofing deals and fewer ghosted quotes?
See the system in action, then book a 20-minute call. We'll tell you straight whether the Lead Engine fits your roofing business.