Speedster
Facebook + Instagram ads + follow-up automation for home service owners
Roof contractor marketing

A roofing marketing agency that books closed deals, not warm bodies.

We run your Facebook + Instagram ads, cut creative from real installs and storm response, and install the follow-up system so every roofing lead — storm or planned replacement — stays in your pipeline until the deal closes.

Roofers working on a residential install
Roofing
Why most roofing marketing fails

What's broken when a roofing marketing company runs your campaigns.

Roofing is a high-ticket, slow-close trade — but most agencies treat it like one-call lead generation. They flood your pipeline with tire-kickers, and your sales team burns out chasing dead leads while the real deals go cold.

TIRE KICKERS

Cheap leads that never close

$8 leads sound great on the agency report. They look ugly on your sales team's calendar when 80% never sign. Lead quality beats lead quantity in roofing every time.

STORM CHAOS

Storm response that takes 4 days to spin up

When a hailstorm hits, the win goes to whoever has ads live within 24 hours. Most agencies need a kickoff call, a creative review, and a 'plan'. Speedster's storm-mode is preconfigured — flip the switch.

GHOSTED DEALS

Quoted prospects that go silent

Roofing deals don't close in one touch. Most agencies hand off the lead and disappear. We install the multi-week nurture sequence that keeps quoted prospects engaged until they sign or say no.

Why Speedster for roofing

Roofing digital marketing run by an operator.

Speedster's founder has owned a home service business for 15 years. The same systems we run on our own paver sealing company are the systems we install for roofing contractors — battle-tested, not theory.

01

Quote-to-close nurture, not just lead gen

Most agencies stop at 'we delivered the lead.' We install the multi-touch follow-up that keeps quoted homeowners warm through the 2–8 week decision cycle until they sign or say no.

02

Storm-mode preconfigured

Storm-response ad creative, geo-targeting templates, and follow-up sequences are pre-built. When a hailstorm hits your service area, you're live in 24 hours — not 4 days.

03

Creative cut from your real installs

You supply the footage from jobs you're already doing (or your existing photos if video isn't available). We edit it premium — drone clips, install shots, crew on site. Generic stock-roof creative converts at half the rate.

04

Cancel anytime, no contracts

We earn the relationship every month. No 12-month minimums, no kill fees. If we're not booking deals, you should be free to leave.

Done-for-you backend

We build and maintain the conversion engine behind your ads.

This isn't “software access.” It's infrastructure — installed, managed, and kept clean so your leads convert without you babysitting it.

01Automation

Instant reply + no-response follow-up

  • Every new lead gets a fast text + email
  • Automation stops the moment they reply
  • No duplicates or awkward messages
  • Follow-up continues until booked (or they say no)
02Pipeline

Clear stages + status tracking

  • Leads move: New → Contacted → Booked → Completed
  • Behavior changes automatically by stage
  • You always know who needs attention today
03Reviews

Review requests without being spammy

  • Requests sent after completed jobs
  • Polite reminders if they don't respond
  • Stops forever after they leave a review
  • No repeat asking next year
04Optional

Referral requests to happy customers

  • Only sent to completed, satisfied customers
  • Never sent to cold leads or unfinished jobs
  • Runs automatically (no manual tracking)
See the backend in actionWatch a 4-min walkthrough of the dashboard, automation, and ad creative.
What we do (in order)

One goal: more booked jobs, less chasing.

Three pieces, in this exact order. Skip a step and the whole thing leaks. Most agencies sell one of these. We install all three.

01Creative

Real ads that look premium

We use your real jobsite footage and make it look clean — so it converts. No ugly stock templates.

02Leads

Facebook + Instagram ads

We target your service area and generate steady lead flow for your trade. Built for local home services (not ecom).

03System

Instant reply + follow-up

We install the backend so every lead gets a fast response and consistent follow-up until they book (or say no). No lead slips through cracks.

Founder photo coming
Built by an operator, not a marketer

I've owned a home service business for 15 years. I built Speedster on what actually works.

Most marketing agencies serving the trades have never run a truck, never sent an invoice, never lost a Saturday because the phone wouldn't stop ringing. I have. Speedster runs the same systems I use to scale my own paver sealing company today — not what sounds good in a deck. If I wouldn't run it on my own business, I'd never put it on yours. That's the deal.
ChanceFounder, 15-year home service operator
Read the full story
Roofing questions

Common roofing marketing questions, answered.

The questions roofing owners ask before booking — handled here, in plain language.

See all FAQs
How often should a roof be maintained or inspected?
Most roofing manufacturers and trade associations recommend a professional inspection once per year, plus an additional inspection after any major storm. Asphalt shingle roofs typically last 20–30 years; metal roofs 40–70. From a marketing standpoint, that annual cadence is why roofing contractors should run an inspection-membership funnel — it converts a one-off sale into recurring touchpoints and gives the homeowner a reason to call you back instead of a competitor.
How much can a roofing company actually make from marketing?
It depends on average ticket and close rate, but the math works out roughly like this: at a $14,000 average residential replacement and a 25% close rate on qualified leads, every booked appointment is worth ~$3,500 in revenue. If your cost per booked appointment is under $500, you're at 7x ROAS before referrals — and roofing referrals from a clean install compound for years. The lever isn't lead volume; it's lead quality and follow-up discipline. That's where Speedster spends our energy.
How much does Speedster's roofing marketing cost?
Three plans. Foundation ($497/mo) is website + GHL backend + follow-up automation, no ads. Growth ($997/mo, where most roofers start) adds SEO. Scale ($2,497/mo + ad spend) adds Facebook and Instagram ad management with custom creative. Ad spend goes directly to Meta — we don't mark it up. Most roofing contractors run $3,000–$8,000/mo in ad spend, especially during storm season.
Can Speedster handle storm response?
Yes — storm-mode is one of the reasons roofing contractors hire us. We pre-build storm-response ad creative, geo-targeting templates, and follow-up sequences in advance. When a hailstorm hits your service area, we flip the switch and you're live within 24 hours. Most roofing marketing agencies need 4+ days from kickoff to live ads, which is why they miss the storm window every time.
How fast can a roofing contractor be running ads with Speedster?
Foundation and Growth tiers go live in 7–10 days from contract. Scale tier (with ads + custom creative) takes 14–21 days because we edit your existing drone, install, and crew footage — or build ads from your existing photos if video isn't available. We don't fly out to film. First booked appointment typically lands in week two. If you're trying to ramp before storm season, talk to us 60 days out — that's the right lead time.
Why pick Speedster over a roofing-only marketing agency?
Two reasons. First, our founder personally owns and runs a home service business — he's been on the wrong end of every bad lead handoff. Most roofing-only agencies sell volume because volume looks good on a report. We sell booked deals because that's what actually pays your crew. Second, we're done-for-you infrastructure, not software access. We install the system, run the ads, cut the creative, manage the follow-up, and earn it monthly — no contracts, no kill fees.
Plans

Three plans. No surprise quotes.

Pick the tier that matches where your business is. Upgrade anytime — no contracts, no setup fees.

Foundation

Get the house in order.

$497

/mo · No setup fee — we build your site free

Get started
  • Custom 5–7 page website + on-site chatbot
  • Dedicated business phone number
  • Unified inbox: text, DMs, email, calls
  • Pipeline tracking — New → Contacted → Booked
  • Online booking calendar
  • Missed-call text-back
  • Instant lead reply + multi-touch follow-up
  • Automated review request flow
  • Mobile app for the owner (Lead Connector)
Most Popular

Growth

Show up where customers search.

$997

/mo · Most teams start here

Get started
  • Everything in Foundation
  • 2–3 service-area pages per month (SEO-optimized)
  • 2 blog posts per month with FAQ schema
  • On-page SEO + structured-data audit
  • Google Business Profile optimization
  • Conversion dashboard + monthly report
  • Quarterly strategy call with Chance

Scale

Add the lead engine.

$2,497

/mo + ad spend · Chance on creative

See it in action
  • Everything in Growth
  • Facebook + Instagram ad management
  • Custom video creative cut from the footage and photos you provide
  • Monthly creative refresh
  • Ad spend optimization
  • Direct text/Slack access to Chance
  • Lead-volume targets + monthly review

Cancel anytime. No long-term contracts. Ad spend (Tier 3) goes directly to Facebook + Instagram and is separate from our service fee.

Want more closed roofing deals without living on your phone?

Watch the 4-minute walkthrough. Fill out a short form. Get a custom roofing marketing plan before you ever book a call.