Speedster
Facebook + Instagram ads + follow-up automation for home service owners
Landscaping & lawn care marketing

A landscaping marketing agency that books recurring contracts.

We run your Facebook + Instagram ads, cut creative from your real jobs, and install the follow-up system so every lead — design-build, weekly maintenance, lawn care, hardscape — stays in your pipeline until it converts into recurring revenue.

Landscaping crew working on a residential property
Landscaping & Lawn Care
Why most landscaping marketing fails

What's broken about the landscaping or lawn care marketing you've already tried.

Landscaping has two completely different business models bolted together: high-ticket design-build and low-ticket recurring maintenance. Most agencies run one funnel and call it 'landscaping marketing.' That's why your design-build leads ghost and your maintenance leads never sign for the year.

ONE FUNNEL

Design-build and lawn care running on the same ad

A homeowner shopping a $30k patio installation does not respond to the same creative as someone looking for $150/month mowing. One funnel sells both badly.

SPRING RUSH

Leads buried during March/April peak

When spring hits, every landscaper's phone explodes. Without instant-reply automation, you lose 40% of warm leads to whoever answers first. Most agencies don't install the system — they just send more leads into the chaos.

ONE-AND-DONE

No system for converting one job to a yearly contract

A landscaping job is a maintenance pitch waiting to happen. Most agencies don't install the follow-up that converts a one-time install into a recurring lawn care contract — which is where the real margin compounds.

Why Speedster for landscaping & lawn care

Landscaping digital marketing run by an operator.

Speedster's founder has owned a home service business for 15 years. We install the same systems we run on our own company — battle-tested for trades with seasonal swings and recurring revenue dynamics.

01

Two funnels: design-build and lawn care, run separately

Design-build creative leads with hardscape transformation video. Lawn care creative leads with crisp-stripe before/afters and recurring-package framing. The right ad reaches the right buyer.

02

Spring-rush instant reply

Every lead gets a text + email within 60 seconds — automated through the March/April spike when your phone won't stop. No warm lead drops because someone was on the mower.

03

Recurring-contract conversion sequence

After every completed install or first mow, the system pitches the recurring package. Review request goes out. Year-2 reminder fires automatically. Your one-and-done lead becomes a five-year customer.

04

Cancel anytime, no contracts

We earn the relationship every month. No 12-month minimums, no kill fees. If we're not booking work, you should be free to leave.

Done-for-you backend

We build and maintain the conversion engine behind your ads.

This isn't “software access.” It's infrastructure — installed, managed, and kept clean so your leads convert without you babysitting it.

01Automation

Instant reply + no-response follow-up

  • Every new lead gets a fast text + email
  • Automation stops the moment they reply
  • No duplicates or awkward messages
  • Follow-up continues until booked (or they say no)
02Pipeline

Clear stages + status tracking

  • Leads move: New → Contacted → Booked → Completed
  • Behavior changes automatically by stage
  • You always know who needs attention today
03Reviews

Review requests without being spammy

  • Requests sent after completed jobs
  • Polite reminders if they don't respond
  • Stops forever after they leave a review
  • No repeat asking next year
04Optional

Referral requests to happy customers

  • Only sent to completed, satisfied customers
  • Never sent to cold leads or unfinished jobs
  • Runs automatically (no manual tracking)
See the backend in actionWatch a 4-min walkthrough of the dashboard, automation, and ad creative.
What we do (in order)

One goal: more booked jobs, less chasing.

Three pieces, in this exact order. Skip a step and the whole thing leaks. Most agencies sell one of these. We install all three.

01Creative

Real ads that look premium

We use your real jobsite footage and make it look clean — so it converts. No ugly stock templates.

02Leads

Facebook + Instagram ads

We target your service area and generate steady lead flow for your trade. Built for local home services (not ecom).

03System

Instant reply + follow-up

We install the backend so every lead gets a fast response and consistent follow-up until they book (or say no). No lead slips through cracks.

Founder photo coming
Built by an operator, not a marketer

I've owned a home service business for 15 years. I built Speedster on what actually works.

Most marketing agencies serving the trades have never run a truck, never sent an invoice, never lost a Saturday because the phone wouldn't stop ringing. I have. Speedster runs the same systems I use to scale my own paver sealing company today — not what sounds good in a deck. If I wouldn't run it on my own business, I'd never put it on yours. That's the deal.
ChanceFounder, 15-year home service operator
Read the full story
Landscaping & Lawn Care questions

Common landscaping & lawn care marketing questions, answered.

The questions landscaping & lawn care owners ask before booking — handled here, in plain language.

See all FAQs
What's the best way to market a landscaping business?
Run two funnels in parallel: a design-build funnel with hardscape and transformation creative for the high-ticket buyer, and a lawn care funnel with crisp-stripe maintenance content for the recurring-revenue buyer. They are different customers, different ad creative, different follow-up sequences. Most agencies blur them into one 'landscaping' ad and convert poorly on both sides.
What's the difference between landscaping marketing and lawn care marketing?
Landscaping (design-build) is high-ticket, slow-close, often $5k–$50k+ per project. The customer is shopping multiple bids over weeks. Lawn care is low-ticket, recurring revenue, $100–$300/month per property. The customer wants reliability and price clarity. Speedster runs them as separate funnels with separate creative and separate follow-up cadences — but on the same connected pipeline so a one-time install can convert into a recurring lawn care contract.
How much does Speedster's landscaping marketing cost?
Three plans. Foundation ($497/mo) is website + GHL backend + follow-up automation, no ads. Growth ($997/mo, where most landscapers start) adds SEO. Scale ($2,497/mo + ad spend) adds Facebook and Instagram ad management with custom design-build and lawn care creative. Ad spend goes directly to Meta — we don't mark it up. Most landscaping companies run $1,500–$5,000/mo in ad spend, with spend ramping up in February ahead of spring.
Can Speedster handle the spring-rush demand spike?
Yes — that's specifically why we install the instant-reply automation. March and April are when 40% of warm leads get lost because the owner is on the mower or driving to a quote. Our system replies to every inbound lead within 60 seconds, whether you're at your desk or not, and keeps follow-up running until the lead books or opts out.
How fast can a landscaper be running ads with Speedster?
Foundation and Growth tiers go live in 7–10 days. Scale tier (with ads + custom creative) takes 14–21 days because we edit your existing design-build and lawn care footage into ad-ready creative — or build ads from your existing photos if video isn't available. We don't fly out to film. If you're trying to ramp before spring, talk to us in January — that's the right lead time. First booked work typically lands in week two.
Why pick Speedster over a landscape-only marketing agency?
Two reasons. First, our founder runs a home service business himself — he knows the spring-rush chaos, the recurring-revenue math, and the operator pain points. Second, we're done-for-you infrastructure, not software access. Most landscape marketing companies sell you a CRM seat and a strategy deck. We install the system, run the ads, cut the creative, manage the follow-up, and earn it monthly — no contracts, no kill fees.
Plans

Three plans. No surprise quotes.

Pick the tier that matches where your business is. Upgrade anytime — no contracts, no setup fees.

Foundation

Get the house in order.

$497

/mo · No setup fee — we build your site free

Get started
  • Custom 5–7 page website + on-site chatbot
  • Dedicated business phone number
  • Unified inbox: text, DMs, email, calls
  • Pipeline tracking — New → Contacted → Booked
  • Online booking calendar
  • Missed-call text-back
  • Instant lead reply + multi-touch follow-up
  • Automated review request flow
  • Mobile app for the owner (Lead Connector)
Most Popular

Growth

Show up where customers search.

$997

/mo · Most teams start here

Get started
  • Everything in Foundation
  • 2–3 service-area pages per month (SEO-optimized)
  • 2 blog posts per month with FAQ schema
  • On-page SEO + structured-data audit
  • Google Business Profile optimization
  • Conversion dashboard + monthly report
  • Quarterly strategy call with Chance

Scale

Add the lead engine.

$2,497

/mo + ad spend · Chance on creative

See it in action
  • Everything in Growth
  • Facebook + Instagram ad management
  • Custom video creative cut from the footage and photos you provide
  • Monthly creative refresh
  • Ad spend optimization
  • Direct text/Slack access to Chance
  • Lead-volume targets + monthly review

Cancel anytime. No long-term contracts. Ad spend (Tier 3) goes directly to Facebook + Instagram and is separate from our service fee.

Want more recurring landscaping and lawn care contracts?

Watch the 4-minute walkthrough. Fill out a short form. Get a custom landscaping marketing plan before you ever book a call.